A batch of updates landed this week. Here are the four that actually matter if your business runs on leads, and they're already part of the system we run for you.

Your AI chat assistant can be tested before it talks to a customer

There's now a prompt optimizer that runs your chat agent through realistic conversations, scores how it handled them, and suggests fixes. That means we can tune it against real scenarios instead of finding out from a live conversation that went sideways. It matters most on the leads that come in after hours, when the assistant is the only one answering.

Your website can tell AI search engines what it's about

You can now publish an llms.txt file for each domain. It's a plain-language file that AI assistants read to understand what your business does and which pages matter. More buyers are starting their search inside an assistant instead of a search box, so this is how you stay quotable. It slots into the same work as your site and local search setup.

Social replies are landing in one place

Threads comments now flow into the same social workspace as everything else, and published LinkedIn and TikTok posts can sync back in automatically. That last piece is still in beta. Fewer apps to check, and comments stop sitting unanswered for a week.

Email campaigns can suggest their own countdown timers

The email builder now spots a time-sensitive campaign and offers to drop a countdown timer in. Small thing, but a deadline is what moves a promotion, and it's one less design task.

Want any of these switched on? Just reach out, it's already part of what we manage.